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Marketing isn’t just about being seen.
It’s about being remembered and trusted by the people you’re trying to reach. We help brands move beyond one time transactions to build genuine connection.
That’s the work we care about.
ABOUT
Beyond Your Brand helps business owners build clarity, connection, and momentum through thoughtful, strategic marketing.
We believe strong marketing starts with knowing who you are, who you’re for, and how you want to be experienced. From there, everything works together.
We take the time to develop a clear understanding of your brand, audience, values, and long-term vision. We then work closely with you as an extension of your team, from strategy through to execution, delivering marketing that feels intentional, human, and commercially effective.
By bringing structure and direction to your marketing, we make the process simpler, giving you clarity, confidence, and more time to focus on the parts of your business that need you most.
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Strong brands aren’t loud, they’re clear. They know who they’re for, what they stand for and how they want people to feel.
When that foundation is right, it strengthens every part of the brand — every campaign, piece of content and opportunity for growth.
LISA CRUSSELL | FOUNDER
BEHIND THE BRAND
LISA CRUSSELL | FOUNDER
For over 15 years, Lisa has worked with brands across e-commerce, events, entertainment and not-for-profit industries. Her experience spans strategy, end-to-end campaign execution, partnerships, content development, and event and experiential marketing.
Lisa has worked with Foxtel, BINGE and Ticketek on national partnership campaigns for Married at First Sight, Love Island and Katy Perry’s Australian tour. Her background also includes marketing work for purpose-led organisations such as the Royal Flying Doctor Service, as well as leading social media, partnerships and campaign marketing within the e-commerce sector.
With a strong focus on driving awareness, engagement, customer retention and sustainable growth, Lisa’s passion lies in connecting brands with audiences in ways that are both meaningful and commercially effective. She takes the time to deeply understand each business she works with, embedding herself in the detail and approaches every project with a strong sense of ownership and accountability. The result is marketing that feels considered, aligned and dependable, providing clarity, confidence and trust that clients can feel from day one.
